Kyle Pettit

Recommended Reading: Onward

Kyle Pettit
Recommended Reading: Onward

Onward: How Starbucks fought for its life, without losing it's soul by Howard Schultz

A book about the lows and highs of a coffeehouse tycoon man who wanted to share a different kind of experience to the world - the Starbucks Experience. Tackles mostly the challenges the Starbucks HQ had to take on especially during 2008 - their high growth years, which was coupled with a crippling recession.

It's a great look into the struggles of a man dedicated to not only deliver a product but also a service. While the book is certainly self-promotional and a promotional piece for the coffee giant, this book also provides an interesting look at life as a CEO in general, and specifically as ceo of Starbucks.

In more than one case Schultz outlines hour by hour the decisions he had to make, or the meetings he had to lead, or the news he had to reveal. What is evident in this book is that the ceo never sleeps (restfully anyway), and that the ceo can always do something better.

The focus on the social consciousness of Starbucks is critical to the believability of the book. While Starbucks is certainly a major corporation with a focus on profit, there is a focus on taking care of the people who make the profit possible, and that is valuable. We live in a time where that type of respect for employees is deemed unnecessary because it makes a corporation less profitable.

A great read that I would recommend to almost anyone.